What Are Online Marketing Tools?

Learning how websites gain engagement from visitors through different channels with a website or landing page is a benefit of leveraging online marketing tools for business development.

Online marketing tools are one of the cornerstones of a great marketing stack. Whether you're building relationships with customers, converting leads, or discovering new marketing opportunities, asking yourself what are online marketing tools is the first step to adapting to the fast-paced digitalization of businesses.

What Are Some Examples Of Effective Online Marketing?

In a new study, more than 200 global marketing executives expressed what they felt the future held for digital marketing, and it turns out that one of the top four talents they deem 'very vital' is digital strategy and planning. With this being said, online marketing tools continue to revolutionize how big brands and small businesses present their products and services. 

Some big brands have learned to leverage keywords and Search Engine Optimization (SEO) to create brilliant online marketing campaigns that stick but generate engagement. Canon puts out "photography" search terms on Google, Yahoo, and Bing to reach out to a targeted demographic and drive traffic to a particular website. 

Through Facebook, Twitter, and other social media platforms, Dove makes video advertisements and engages its target audience to generate positive buzz about its brand and products. There's a wide array of approaches and online marketing tools to maximize generating leads and reaching audiences beyond the niche. 

Grasping the fundamentals is a must and exploring efficient and proactive digital marketing tools to complement your strategies is a constant process. This begs the question, what are some digital marketing tools you can use to take your small business marketing strategies up a notch?

Social Media Tools

• Sprout Social - A social media management platform that boosts marketing strategies with listening, publishing, engagement, analytics, and advocacy tools.
• Audiense - Audiense takes listening to the next level by assisting businesses in identifying and segmenting their social media consumers.

Email Marketing Tools

• MailChimp - E-mail marketing tool that boasts self-service support tools, so you can get answers to all of your problems quickly.
• Lemlist - Focuses on deliverability, lemlist is excellent for optimizing existing campaigns because it emphasizes the optimum times to send your messages (and how often) for more opens and clicks.

Search Engine Optimization (SEO) Tools

• Ahrefs - A keyword research and ranking platform that allows you to check any URL's top organic keywords and even estimate how much traffic a competition receives for any particular search term.
• SEMrush - Another essential SEO tool that helps you track your top keywords' rankings, breaking down keyword suggestions, difficulty, and variations that are great for content ideation and determining search intent.

Many online marketing tools can scale your business, and choosing an arsenal of such devices can make a big difference in business decisions. Learn more about digital marketing tools to have in 2022 at Ready Site.